About Cameron
Cameron loves to play with words to solve problems. He tells dad jokes and listens well. He wants to help make your message sing.
Cameron spent over a decade at Google leading diverse teams in Support Operations, Customer UX and Workforce Development. He was also a wedding DJ for a bit, so there’s that.
Working with Cameron means having a partner who’s open to riff, takes feedback as gift and brings levity along with execution.
You’ll Get a Whole Lotta This
✓ Co-Creation
This isn’t a performance, it’s a dance. We’ve gotta do this together.
✓ Thoughtful Challenge
I’m going to push you to make things more clear, more compelling, more honest. But lovingly.
✓ Practical Solutions
I won’t suggest an overhaul when a tweak will do.
… And None of This
Ego
I want your purpose to shine, not my pride. Don’t love it? We’ll do it again.
Loose Ends
I’s dotted, T’s crossed. You’ll have actionable next steps for everything we covered.
Cookie Cutter
While AI is great, I prefer my words and collaborators to be from a 98.6° source (100° +? Feel better, call me later).
About the Process
It’s already there. Let’s find it.
The good news is, the “stuff” you need to create compelling messages is already there.
Really? Yes, it’s right there.
You just need a fresh pair of eyes, a little structure and your story will sing.
A story worthy of your dream
This is where things get wild (or at least the analogy does). Each stage of the process has an associated critter. It’s a visual reminder of where we’re at and where we aren’t (ie a bird isn’t digging around in the details and an elephant isn’t trying to fly).
Also, animals rock.
Introduction & Intake
Agreement in place, I’ll get the view from above on what you’re trying to accomplish:
What’s going well?
Where are things less than ideal?
What would life look like if your content was soaring?
Assessment
Once we decide on the scope, I’ll use big listening ears (Elephant mode) and dig deep (Mole mode) to assess what’s happening in your current content ecosystem.Depending on the scope and need this could include:
Current Messaging Audit
Data Analysis
Stakeholder Interviews
Industry Research
Strategy
This is where we weave it all together. I’ll use what we’ve learned together to outline an optimal narrative “web” for your mission. It’ll be a mix of high-level strategy and recommendations for tactical next steps.
It’s already there. Let’s find it.
The good news is, the “stuff” you need to create compelling messages is already there.
Really? Yes, it’s right there.
You just need a fresh pair of eyes, a little structure and your story will sing.
A story worthy of your dream
This is where things get wild (or at least the analogy does). Each stage of the process has an associated critter. It’s a visual reminder of where we’re at and where we aren’t (ie a bird isn’t digging around in the details and an elephant isn’t trying to fly).
Also, animals rock.
Introduction & Intake
Agreement in place, I’ll get the view from above on what you’re trying to accomplish:
What’s going well?
Where are things less than ideal?
What would life look like if your content was soaring?
Assessment
Once we decide on the scope, I’ll use big listening ears (Elephant mode) and dig deep (Mole mode) to assess what’s happening in your current content ecosystem.Depending on the scope and need this could include:
Current Messaging Audit
Data Analysis
Stakeholder Interviews
Industry Research
Strategy
This is where we weave it all together. I’ll use what we’ve learned together to outline an optimal narrative “web” for your mission. It’ll be a mix of high-level strategy and recommendations for tactical next steps.
How It Works
-
Agreement in place, I’ll get the view from above on what you’re trying to accomplish:
What’s going well?
Where are things less than ideal?
What would life look like if your content was soaring?
-
Once we decide on the scope, I’ll use big listening ears (Elephant mode) and dig deep (Mole mode) to assess what’s happening in your current content ecosystem.Depending on the scope and need this could include:
Current Messaging Audit
Data Analysis
Stakeholder Interviews
Industry Research
-
This is where we weave it all together. I’ll use what we’ve learned together to outline an optimal narrative “web” for your mission. It’ll be a mix of high-level strategy and recommendations for tactical next steps.